Notion Template: Brand Messaging and Positioning

Establish the guideposts to keep your brand true.

This ready-to-use template will help you hone your company messaging and positioning to drive more pipeline and revenue.

Why did I create this?

Messaging matters. This template will help you distill your essence, power forward with purpose, and align your team. It will help you answer the following questions to establish a position centered on your strengths, your purpose, and your best-fit customers.

• What is your product?
• Why is it special?
• Why should customers choose you?
• What story do you tell and promise do you deliver?

This template includes:

• Mission, Vision, and Values
• Brand Position
• Brand Uniques
• Target Audiences
• Boilerplate Messaging
• Competitive Messaging

Includes 7 nested pages with fill-in-the-blank responses.

FAQs

Does this work on the free version of Notion?

Yep, all you need is a free account plan.

Who should be involved in this exercise?

Ideally this would be led by your Head of Marketing, supported by leadership.

Still have questions?

Send a message to k6photo@gmail.com.